PAW Patrol , the Canadian animated series, is definitely one of the most beloved by children up to 5 years old thanks to the exciting adventures of Ryder and the cute and cuddly rescue puppies.

Paw Patrol infact closes 2022 up +18% in value over the previous year and remains the top property in the Preschool Toys segment.*

Another year where Paw Patrol is confirmed as an extraordinary success. All this is the result of a strategic collaboration between Paramount Italia, Spin Master Italia and all the dozens of toy companies that decided to include the property in their product catalogue. A special thanks then goes to the Italian Consumer Products team that supports licensees and properties every day!” says Simone Fenu, Senior Director Licensing Paramount.

*Source: The NPD Group, L.P. | Retail Tracking Service Italy