Leading apparel licensee Poetic Brands has announced its partnership with iconic entertainment brand Xbox.
The partnership will see Poetic Brands bring an exciting variety of Xbox products to the UK market, across several categories including men’s and women’s clothing, sleepwear and underwear, to further establish Xbox as an entertainment and lifestyle brand. The deal also includes the introduction of an Xbox-branded luggage collection to the Poetic Brands range, a first for the Xbox brand.
Elliott Matthews, CEO of Poetic Brands, commented: “We are delighted to partner with one of the most iconic gaming brands in the industry. We are extremely excited to create a range of stylish and trendy collections in collaboration with this iconic and timeless brand.”
“Tinderbox is thrilled to collaborate with Xbox and Poetic Brands, a truly cutting-edge apparel partner,” said Ben Parker, Director of Brand Management at Beanstalk. “We look forward to seeing how the Poetic Brands team will bring innovation and creativity to the Xbox range and launch exciting products in new categories.”