Privacy Policy – Milano Licensing Day
Pursuant to Art. 13 of Legislative Decree 196/2003 and Articles 13 and 14 of EU Regulation 2016/679.

  1. Data Controller
    Lucci Tm S.r.l. – Via Olmetto, 10, 20123 Milan – Italy
    Email: info@mldentertainment.it
  2. Purposes and Legal Bases of Processing
    The personal data provided will be processed for the following purposes:
  1. Event registration and participation
    (including badge delivery, operational communications, support)
    • Legal basis: performance of a contract or pre-contractual measures (Art. 6, 1 b GDPR)
  2. Access to the networking and messaging platform
    Upon registration, a personal profile is created on the MLD Entertainment digital platform, enabling participants to send and receive messages, request meetings, and interact with other event registrants.
    • Legal basis: performance of a contract (Art. 6, 1 b GDPR)
  3. Sending newsletters, updates, and promotional communications about Milano Licensing Day and MLD Entertainment initiatives
    • Only with explicit consent (Art. 6, 1 a GDPR)
  4. Sharing data with Sponsors and Partners for marketing purposes
    • Only with separate explicit consent (Art. 6, 1 a GDPR)
  5. Photo and video recordings during the event (image release)
    Photos and videos may be taken during the event and may include images of participants. These materials may be used on digital, social, and print channels for communication and promotional purposes.
    • Legal basis: consent (Art. 6, 1 a GDPR) – granted by selecting the release checkbox in the form
    • The data subject may object at any time and avoid recorded areas
  1. Processing Methods
    Processing is carried out using IT and/or manual tools, with appropriate technical and organizational measures to ensure the confidentiality, availability, and integrity of personal data.
  2. Data Retention
  1. Registration and profile data: up to 12 months after the event ends
  2. Data processed for marketing purposes: until consent is withdrawn and in any case no longer than 24 months
  3. Messages exchanged via the platform will be retained only for the time strictly necessary for the event and will be deleted within 3 months of its conclusion.
  4. Photos and videos: retained for up to 5 years for institutional and promotional purposes
  1. Data Subject Rights
    The data subject may, at any time and free of charge:
  1. access their data, request rectification or deletion;
  2. object to processing on legitimate grounds;
  3. withdraw consent given for marketing and/or data sharing purposes;
  4. exercise the right to data portability.
    They may do so by writing to info@mldentertainment.it or by contacting the Italian Data Protection Authority via www.garanteprivacy.it.
  1. Provision of Data and Consequences of Refusal

Registration to the platform and participation in the physical and/or digital event is optional, but requires acknowledgment of this privacy policy and provision of consent.

Providing the data marked as mandatory in the form is necessary to manage participation, create a profile, and access event services. Failure to provide such data will prevent the completion of registration.

Consent for promotional communications and data sharing with partners is optional.

  1. Authorized Data Processors and Recipients

Data will be processed by:

– Lucci Tm S.r.l., as the Data Controller

– Appointed service providers (e.g. hosting, email, technical maintenance)

– Other technical or administrative partners appointed as data processors

Data may be shared with:

– Sponsors and partners, only with explicit consent

– Public or judicial authorities, if required by law

Data will not be disclosed or transferred to entities not mentioned in this notice.