QMI and Sergio Bonelli Editore sign a collaboration agreement for the management of the licenses of the famous characters of the great Italian publisher.

The partnership between the protagonists of QMI entertainment marketing and Sergio Bonelli Editore, the largest Italian content factory, is underway. Under the agreement, QMI will manage the licensing of the characters of Sergio Bonelli Editore, the licenses and authorization for the use of the images of the heroes of comics, an emblem of Italian pop culture.

“We are happy and proud to announce this project – said Giovanni Cova, president of QMI. – Each of us grew up reading the stories of Bonelli comics, and working with the publisher who has so profoundly influenced the development of pop culture in our country is a dream that comes true today. And, above all, it is a commercial opportunity that makes QMI’s content offer even more prestigious and that we are sure the market will be able to seize. ”
Bonelli comics including Zagor, Tex, Dylan Dog, Martin Mystère, Nathan Never and many others, are loved and sought after globally: published in over fifty countries, with an average circulation of 10 million copies in the Western world and over 5 million readers in Italy including occasional, loyal, connoisseurs, young and adult collectors, comics enthusiasts and more.