RAINBOW IS THE NEW AGENT FOR POCOYO IN ITALY
Zinkia, creator of the popular animation series “Pocoyo”, continues to see its brand grow in Europe, particularly in Italy. In this line, Zinkia has signed an agreement with Rainbow Group to make it the exclusive licensing agent for the brand in Italy.
Through this alliance, Zinkia wishes to promote its presence in the Italian market thanks to a partner with over 27 years of experience and ample expertise in the licensing segment. Rainbow Group will now become the licensing agent for all retail products of the Pocoyo brand, including publishing, toys, health & beauty, as well as for the events segment.
Italy is a key European market for Pocoyo, as the series has been active in the country since 2006 and is aired on several different channels. Rai Yoyo, the kids channel of Italian public broadcaster Rai, has acquired new episodes of the series, as well as ten songs, and renewed the broadcasting rights for the third season. In addition, Pocoyo is also aired on DeaJunior, available on VoD platforms such as TIM Visión, Netflix, Amazon, Hopster TV and, starting from September, the show is also part of Disney’s local content catalogue.
Víctor M. López, General Manager of Zinkia, explained that “this alliance with Rainbow Group will provide a positive contribution to our brand’s continued development in Italy; one of Zinkia’s strategic growth markets for 2022.”