SANRIO Announces a Celebration of 50 Years of Hello Kitty
Sanrio, the global lifestyle brand renowned for its beloved characters, is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello Kitty. In anticipation of this major milestone on November 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds and will be highlighted with many surprises along the way.
For nearly five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages.
Global DJ and avid Hello Kitty fan, Steve Aoki, comments, “Ever since I was a kid I’ve had a deep love for everything Hello Kitty. Her influence on culture, fashion, art, and design is unmistakable. Witnessing her digital evolution has been amazing, and I can’t wait to see what she’ll do next! I’m confident that she will keep spreading happiness to millions worldwide. And I’m proud that there is an official Steve Aoki x Hello Kitty collaboration that we got to share with all the fans called ‘Hello Aoki.'”
Sanrio will introduce new digital tools including an AR (Augmented Reality) app, short animations on TikTok, monthly promotions in My Hello Kitty Cafe on Roblox, and a presence in the digital world of Zepeto.
These fun digital experiences will be released sequentially starting in November 2023.
Additionally, the Japan Society of Northern California (JSNC), known for its commitment to promoting understanding and friendship between the U.S. and Japan, has presented Hello Kitty with the Cultural Ambassador Award, recognizing her as an international symbol of peace and friendship.
Happy 50th, Hello Kitty!