SANRIO & GCDS TOGETHER AGAIN
Sanrio and GCDS together again for a new multi-target collection
The collaboration between GCDS and Sanrio continues for the FW22-23 season. For the first time also extending to men and children: to the 25 SKUs provided for the women’s line, in fact, GCDS also adds 8 men’s items and 10 infants and kids, confirming the breadth and variety of the existing partnership.
Textures, prints and colors are the characteristics that enhance the collection with Hello Kitty, creating unique pieces such as inlaid sweaters, oversized t-shirts and monogram suits that represent the character in a transversal way, using both more classic and iconic graphics and more creative and unexpected.
Don’t forget about accessories: bags, hats and socks and some best sellers from previous collections, such as the cropped sweater.
On Tuesday 25 October an unexpected activation was devised to support the launch in Italy, in true GCDS ‘s style. The brands collaborated with some florists in selected locations in Milan, Rome and Paris, to create personalized Hello Kitty white flower bouquets, wrapped in exclusive newsprint, “The Daily GCDS“, which were given to potential customers, VIP and celebrities.