Amsterdam-based fashion brand Scotch & Soda has teamed up with Warner Bros. Discovery Global Consumer Products for the launch of a capsule collection for Spring 2023, featuring the Looney Tunes character Bugs Bunny.

Bugs Bunny quick wit and carefree personality perfectly channels the ethos of Scotch & Soda, based on the free spirit of Amsterdam and relentless optimism. Celebrated across the Looney Tunes x Scotch & Soda capsule, the universally loved “wascally wabbit” is bound to bring back memories and inspire new ones as people discover and wear their favourite pieces.

The collection features unisex joyful prints for adults, such as the varsity jacket showcasing Bugs Bunny finished with the letter S for Scotch & Soda, along with Looney Tunes’ iconic line “That’s All Folks” on the chest. Another hero is the Spirit, a unique style of unifit denim jeans, adding to the “Good Vibes” printed t-shirts, sweatshirts, jumpers and accessories.

The capsule includes also a part dedicated to girls and boys, featuring easy, everyday pieces in organic cotton, with t-shirts, dresses, sweatshirts and a unisex hoodie and matching sweatpants.

The capsule will be available in Scotch & Soda’s stores and on, as well as through a selection of wholesalers.


Article from Brand Jam