SONY APPOINTS PMI TOYS GLOBAL MASTER LICENSEE

PMI WILL LEAD THE CONSUMER PRODUCTS LAUNCH OF THE BRAND THE CREATURE CASES WITH A RANGE OF PLAYSETS, ACTION FIGURES AND PELUCHE BASED ON THE CREATURE CASES FOR THE GLOBAL RETAIL LAUNCH FROM 2024.

Sony Pictures Television – Kids is proud to announce that the leading PMI toy manufacturer is on board as a global master toy partner for its animated animal detective series, The Creature Cases.

Chapter 3 of The Creature Cases was launched on Netflix on May 22, ranking among the top 3 children’s shows in the US, UK, France, and other key global markets.

PMI, a rapidly growing and dynamic toy company, has become one of the leading manufacturers of IP game toys, including Sonic Prime, Among Us and Tokido’s Piñata Smashlings, with a distribution network covering 132 countries. The Creature Cases will mark the first Master Toy contract of PMI in the preschool market after the success as a licensee of toys Paw Patrol, Peppa Pig and other important preschool shows. The company is preparing a full line of playsets, action figures and peluche from The Creature Cases, which will debut retail as part of a multi-territory launch starting in 2024.