The agreement, which covers the UK and Europe, will kick off with merchandise for Stranger Things and The School for Good and Evil.

Spread Group will roll out the collection on all marketplaces in the UK and Europe and designs for other properties will follow, including Squid Game, Sex Education, La Casa de Papel, Elite, Shadow & Bone, 1899, Outer Banks and The Witcher.

Fans will be able to buy designs across a wide range of products in the apparel and accessories segment but also covering Home & Living products.

Spread Group’s technology enables personalizations so fans can find a design in a style and fit to suit them across Spread Group’s fashion and lifestyle range. With the Spread Group and Netflix partnership, fans can create, for example, Squid Game sweatshirts, Elite water bottles, The Witcher bandanas, Shadow & Bone drawstring bags or Outer Banks long sleeve shirts.

The Spread Group technology also boosts sustainability credentials. Production based on need and not projection means an item is only produced after it has been ordered, limiting waste because there’s no over-stocking and leftover sizes.

Julian de Grahl, Spread Group CEO, said: “This partnership will enable Netflix fans to create delight items for much-loved shows. Our made-to-order technology gives fans space to produce something unique they want to wear every day. The ability to individualise will then increase their sense of belonging to their favourite Netflix shows.”

Sven Burscher, Spread Group’s head of Licensing, said: “We’re delighted to be partnering with Netflix to offer such a huge range of merch to its wide audiences. Our technology means Netflix can retain brand integrity for its iconic series and a demand-led printing model also limits waste, which is good for the planet.

“The Netflix shows have become significant brands in themselves. Fans identify with the storylines and characters and the programmes are binge-watch destination TV. With this partnership between Spread Group and Netflix, series fans can wear their dedication with pride.”