“Reinventing Coffee since 1919” is the motto of Bialetti, the Italian coffee machine manufacturer known worldwide for its legendary Moka. For Bialetti, “reinventing” also means connecting with popular cultural references, following the playbook of collaborations, and this year – which began with a partnership with Dolce & Gabbana – ends with a third limited edition.
A few days before the launch of the highly anticipated second season of Squid Games, Bialetti unveils another collaboration with Netflix with the Squid Games x Bialetti limited edition.
The collection follows the Bridgerton capsule launched last May to coincide with the third season, and follows the same dynamic in terms of product concept and timing.
While the Hwang Dong-hyuk series will be broadcast from 26th December, the Bialetti x Squid Games collection will be available from Monday 2nd December and will feature the legendary Moka Express as its centrepiece, along with other double-walled products such as a thermos flask and a travel mug.
While the Regency aesthetic is reminiscent of Bridgerton’s set from the previous collection, the Bialetti x Squid Games collection features vibrant fluorescent colours and the signature Circle, Triangle and Square.
Read this article and more on BRAND JAM, the website that monitors, catalogues and selects every interesting move in lifestyle branding.