THE DEBUT OF BRAVE BUNNIES TOYS IN ITALY AND GERMANY
Spin Master Corp., master toy licensee for Ukrainian creative production company Glowberry’s BRAVE BUNNIES series, has announced today the launch of BRAVE BUNNIES toys in Italy and Germany. The toy line includes an assortment of playsets, figures, plush, games and puzzles.
Aimed at preschoolers and based on an original idea by Olga Cherepanova, BRAVE BUNNIES is co-created with Spanish animation studio Ánima and is distributed internationally by Aardman. The BRAVE BUNNIES series follows the story of the curious and courageous BUNNIES family as they go on a journey to explore the diverse world around them and find new friends. With a focus on helping children with their first socialization through various games, the series teaches kids to accept differences and be courageous in exploring the world around them.
First launched in 2020, BRAVE BUNNIES is broadcast in 63 countries around the world. Recently the show extended its reach by landing in Latin America and the Caribbean on HBO Max and Pan-South-East Asia and Australia on the Cartoonito block on Cartoon Network.
“BRAVE BUNNIES encourages preschoolers to explore the world around them and this same spirit applies to the toy line,” said James Martin, Spin Master’s SVP of Marketing & Global Brand Team Lead, Preschool. “We’ve thoughtfully designed the plastic-free packaging to give it a second life as part of the play experience, including artful cardboard punch-out props and coloring sheets. We can’t wait for preschoolers to unbox, explore and bring the caring characters and their adventures to life through play.”
“The launch of the BRAVE BUNNIES toy line marks a significant milestone for the whole international team,” said Olga Cherepanova, the author of the original idea and creative producer of BRAVE BUNNIES. “During this painful time for all Ukrainians, the toy launch gives us assurance that together we can bring back a prosperous time for all. We sincerely hope that the toys will bring joy and happiness to kids around the world and pave the way to safe and exciting experiences. We are very grateful to Spin Master for their continued support on BRAVE BUNNIES.”
BRAVE BUNNIES toys are now available at Toys Center, Prenatal and IBS, along with mass retailers’ e-commerce websites in Italy. The toy line is also launching this month at Smyths, Mueller and MyToys in Germany.