2026 opens with a series of strategic initiatives and high-value projects for Maurizio Distefano the evolution of Licensing, which continues to strengthen its market positioning through high-profile partnerships and impactful activities. The agency is further advancing its integrated approach, developing strategies that enhance IPs in a cross-category and innovative way.
This year once again, Maurizio Distefano the evolution of Licensing has secured prestigious recognitions at the Bologna Licensing Awards, confirming the strength of the strategic work developed across some of the key properties in its portfolio. Two projects by Maurizio Distefano Licensing have been selected as winners, reinforcing an approach increasingly focused on long-term value creation and a deep understanding of market dynamics.
Bluey proved to be the standout star of the Bologna Licensing Awards, winning no fewer than three awards across different categories.
The lovable Blue Heeler won in the Best Property of the Year category, an award that evaluates not only the intrinsic strength of the property but also the quality and effectiveness of the licensing program developed throughout 2025, its cross-category reach, and its overall impact in terms of visibility and market performance. This achievement reflects the brand’s growing relevance within the family segment and its ability to activate consistent initiatives across multiple touchpoints, from product to location-based entertainment.
Additionally, the publishing project developed by Ladybird Books, Penguin Random House UK, received the award in the Best Pre-School Licensing Project category. This recognition considers not only the product category involved, but above all the level of innovation in licensed products, particularly in terms of development approach and the project’s impact on the market.
Finally, Bluey also secured the Best Licensed Videogame Award for the project created in collaboration with LEGO.
The award for Best Licensed Kiosk Product was given to the project developed by Panini S.p.A. under the Moomin license. The collection, featuring a variety of trading cards dedicated to the iconic characters of the series, stands out for its high editorial quality and for a concept designed to offer consumers an engaging collecting experience, enriched by the inclusion of limited-edition cards with exclusive artwork, as well as innovative materials and printing techniques aimed at enhancing and surprising collectors.