American Tourister launches the “L-POP. LIVE THE FLAVOR” campaign, in collaboration with the independent creative agency Blak Labs.

American Tourister has launched a new luggage collection in collaboration with Chupa Chups, the famous lollipop brand. The collection, called “L-POP”, features a colorful and playful design that is inspired by the iconic flavors of Chupa Chups.

The advertising campaign, entitled “L-Pop. Live the flavour”, was created in collaboration with the creative agency Blak Labs. The campaign video features two women who enter a candy shop and, after tasting a Chupa Chups lollipop, are transported to a colorful fantasy world. In this world, the women meet a bizarre character and dance in the streets, savoring every moment of the journey. As the slogan says, “L-POP is about living life in full colour, just like Chupa Chups lollipops,” says Douglas Goh, Head of Creative Asia Samsonite & Middle Asia. L-POP is not just a collection, but a contagious travel philosophy. Just like the two protagonists of the video, “with Chupa Chups lollipops and American Tourister suitcases, travelers have the opportunity to live in the moment, embracing every flavor of life and turning their trip into a flavorful adventure “, concludes Douglas Goh.