“THE NEW DIMENSION OF LICENSING”: MILANO LICENSING DAY IS BACK
Milano Licensing Day, the networking event dedicated to the world of Italian Licensing, returns again this year, with many new features.
This year the first appointment is scheduled for the evening of September 13 2023 with the exclusive Cocktail Party of Mare Fuori, organized by Rai Com in room T35, which will officially open the seventeenth edition.
Milano Licensing Day is confirmed for September 14, starting at 9:00, in the now historic headquarters of Nhow Hotel situated in Via Tortona 35. The event is a meeting and a networking opportunity, where brand owners, licensees, licensing agents, marketing and services agencies and distribution professionals meet in an informal and dynamic environment, to get to know each other and keep up to date with future brand launches and with the local and international licensing market.
Among this year’s features, simultaneously with Milano Licensing Day, there are also two events in the event, completely dedicated to the press, with a focus on the flagship products for Christmas 2023.
In the exclusive Penthouse suite on the 4th floor of the Nhow hotel, The Walt Disney Company will present to the press and influencers the most important and inspiring products for Christmas 2023.
On the ground floor, in the Berlin room, is going to take place the Assogiocattoli Press Day: the event, aiming at consumer and trade press, magazines, newspapers, web-magazines, bloggers, youtubers, influencers and opinion leaders of children’s world, is back in presence at Milano Licensing Day, to continue to celebrate the value of essential good and first necessity, recognized to the fields of gaming, toy and early childhood.
The key features of Milano Licensing Day, now at its seventeenth edition, remain central: the location of design, business matching with new companies, and the ever-rich program of Pitch, which is enriched this year with a new format, Meet the Unexpected by Brand Jam: a concentrate of content, well curated and customized, designed for brands and IP owners with proposals «Unexpected».
Given the important growth in the number of exhibitors, the event will develop on three levels, two of which will be dedicated to the many companies that have already confirmed their presence. The ground floor will host, in addition to a new large catering and networking area, also, as usual, the Pitch program in the enhanced Madrid Hall. The prestigious space completely dedicated to special events, room T35, will host this year a special Lunch with Paramount Global and the Closing Party of Lux Vide.
The appointment is on 13 and 14 September 2023. We look forward to many moments of networking, pitch and business matching.
Registration for Milano Licensing Day will be available from 20 June on our website
(www.mldentertainment.it/en/).
