THE TOUR OF THE CRY BABIES IN ITALY
For the Cry Babies Magic Tears, 2022 is a year full of events throughout Italy to meet children, from Aquafan, to city squares, to shopping centers.
An intense program of events designed to provide a direct and memorable experience with the brand, which is part of an articulated marketing plan and confirms IMC Toys’ strong commitment to supporting the brand with substantial investments.
The animated series is also successfully broadcast on the most important kids TV channels at an international level and in all the countries where it is broadcast it is among the top ten most viewed contents. The Cry Babies, in fact, are among the protagonists of the “Super! House & Kitoons ”, which sees the partnership between Kitoons, and SUPER! (channel 47).
More than twenty stages have been organized around Italy from May to November, full of animation, games, music and dances, with the participation of the faces of “SUPER HOUSE”, the popular editorial format produced by House of Talent, and a Kitoons area dedicated to the little ones.
In addition, from 20 July to 30 August, the Cry Babies Magic Tears and other characters from the world of Kitoons will have an area dedicated to the Aquafan of Riccione, to entertain younger guests with workshops, shows, games and many fun activities.
For the Kitoons area of Aquafan, the licensing partners were also involved, who will give visibility to the Cry Babies Magic Tears products in their assortment, making them available as prizes for play moments.