Tweety celebrates its 80th anniversary
WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale.
As one of Looney Tunes’ most beloved characters, Tweety is known for being unflappable and unapologetically authentic. WMGBE has commissioned a diverse group of artists worldwide to design 80 original murals reflecting Tweety’s rich history and dynamic personality.
The “80 Years of Tweety” campaign kicked off in Austin at SXSW 2022 on March 11, where the first group of murals officially debuted. The anniversary honours will continue throughout the year across the Studio with new Tweety content from HBOMax, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products.
Free for everyone to enjoy, the Tweety-themed works of art will appear in the United States, United Kingdom, France, Germany, Poland, Spain, Italy, Mexico, Brazil, United Arab Emirates and more. In the United States, Tweety murals will be seen in more than 30 cities.
“For eighty years, Tweety has marched to the beat of his own drum, inherently representing what it means to be unapologetically yourself. His endearing personality has made him a pop culture favourite and he’s known for making appearances in the most unexpected ways,” says Pam Lifford, President, WarnerMedia Global Brands and Experiences.
To complete the murals, WMGBE collaborated with 16 artists, each with a different take on the tiny hero. Tweety’s signature yellow colour runs through the designs, but the artists’ different styles will make each one unique. Artists have been selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders and sexualities.
In addition to murals, Tweety’s 80th anniversary celebration offers more products, content, experiences, and more. Warner Bros will present new offers in fact in all categories including fashion, collectibles and beauty. Now available only on the WBCP Looney Tunes Shop is the brand new 80th Collection dedicated to Tweety Murals.
Loungefly also produced a plush backpack with an unmistakable shape, the Tweety 80th Anniversary Plush Backpack. Also available is the Ugly Duckling x Tweety Bird collection, a limited edition luxury 3D magnetic eyelash box.
Tweety continues to star in the animated series Looney Tunes Cartoons by Warner Bros, now streaming on HBO Max with new episodes in celebration of the beloved yellow canary.
During this summer, Tweety will also star on Cartoonito, alongside other Looney Tunes characters in Bugs Bunny Builders with a new preschool animated series.