UNO® Teams Up With Nike and Giannis for a Wild Product Collection.
Mattel, Inc . launches the first ever collaboration between UNO and Nike, with a product line developed in collaboration with the best player of the Kia NBA 2019-20 and huge UNO fan, Giannis Antetokounmpo.
“I want every product to be genuine and authentic, and playing UNO with my brothers is an important part of our lives,” said Antetokounmpo. “The Nike team did a great job bringing my ideas to life and I think with this collection they have created something great for every Nike, UNO and basketball fan.”
“Working with Nike and Giannis to design and curate this collection has been truly an honor. This collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “The collaboration with this iconic brand and this world-renowned athlete is the perfect celebration of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and his family’s passion for UNO, incorporating the game’s iconic colors, design elements and one and some cards with specially crafted graphics.
The collaboration includes:
A line of Zoom Freak 3, Air Force 1 and Offline footwear by Nike in the iconic colors of UNO and the design of Giannis. There will also be a black version reserved for Zoom Freak 3 members with a UNO 50th anniversary logo on the tongue and the Jolly Change Color image on the tip, as well as fun primary color graphics to complete the UNO look.
A special edition Nike clothing capsule that includes a classic cotton t-shirt and a cap with a visor with Giannis’ number. The footwear line and apparel capsule will go on sale on Nike.com in the coming months.
A deck of cards UNO branded Giannis with a new rule that provides that players can “steal the ball” to earn an extra discard and start on the break for victory. The deck will be sold on Mattel Creations and NTWRK starting November 11, 2021.
As part of the collaboration, the UNO mobile app will integrate the Giannis branded UNO deck of cards for use on iOS and Android devices. With cards, players will be able to use the special “steal the ball” rule and decorate their profiles with themed rewards. The cards and other rewards will be available from 1 to 30 November on the UNO app at the UNO X Giannis event.
Through the Mattel Creations platform, Mattel offers world-class special projects that celebrate and extend Mattel’s intellectual property. Mattel Creations collaborates with the most creative artists, brands and pop culture influencers of the moment to transform Mattel’s most iconic toys into innovative design projects where toys become art and art is influenced by toys.