The Walt Disney Company and Visa have announced a strategic partnership that will bring a host of benefits and offers to Disney fans across Europe, Middle East and Africa. The partnership follows the longstanding alliance between Visa and Disney in the US, and last year’s collaboration in EMEA when Visa served as the official partner and sponsor of Disney’s 100th anniversary celebration.
The multi-year relationship makes Visa Official Payment Partner of Disneyland Paris, Disney Store and Disney Theatrical Group in EMEA. The alliance will provide Visa customers with special benefits and offers across Disney products and services, such as special merchandise offers, access to pre-sales and priority bookings, and invitations to customised events and experiences. This will also include experiential privileges such as exclusive access to Animagique Theatre and Stitch Live! for a select number of Visa cardholders at Disneyland Paris, as well as other opportunities with Disney Theatrical Group and the Disney Store to be announced.
For Visa, the partnership opens the opportunity to provide its expertise in integrating digital payment solutions into Disney platforms and applications. This collaboration will combine Visa’s world-class roster of sports sponsorships and partnerships with one of the world’s leading entertainment and travel brands to create even more compelling experiences for customers and cardholders.