Warner Bros. Discovery kicks off its tour celebrating the iconic characters

Following the success of Warner Bros.’ first tour: entertainment and games in Italy’s most famous seaside resorts.

The WARNER BROS. DISCOVERY CELEBRATION TOUR ITALY will offer children, adults and families lots of fun and engaging activities aimed to all fans who are passionate about movies and TV series.

Activities will include set-ups of themed areas, where little ones can have fun experiencing a real training circuit. On the occasion of Batman’s 85th anniversary, there will be quizzes with prizes and tests of climbing, and the chance to take home their own photographic memories in photo opportunities dedicated to FRIENDS and Matrix. Participants will also have the chance to take home must-have gadgets from La Piadineria Group, Grani&Partners and Coolthings.

The Tour will also be an opportunity to preview films distributed by Warner Bros, whose titles will have dedicated booths. “Twisters” will be the first, followed by “Beetlejuice Beetlejuice,” starring Michael Keaton, Winona Ryder, Jenna Ortega, and Monica Bellucci.

In order to enjoy the evenings, it will be possible to benefit from music and comedy. NOVE, the group’s flagship TV channel, will bring to the stage such hit titles as the international game show “Don’t Forget The Lyrics” and the comedy show “Only Fun.

Cartoon Network and Boomerang will also join the tour, offering activities for all ages. The Cartoon Network Toon Cup Experience will offer kids the chance to become protagonists and play along with their most beloved characters. A unique opportunity for children – and not only! – to spend the summer having fun together.

For a full immersion in music, entertainment and cinema, Italy’s top resorts will include Riccione, Jesolo, Senigallia, Viareggio, Barletta and Salerno, where Conserve Italia with Valfrutta, EssilorLuxottica, Perfetti Van Melle with Goleador and Big Babol, Poste Italiane with Poste Vivere Protetti, Sodalis Group with Vidal and Unilever with Café Zero® by Algida will be present.