{"id":55993,"date":"2022-11-08T12:13:03","date_gmt":"2022-11-08T11:13:03","guid":{"rendered":"https:\/\/mldentertainment.it\/?p=55993"},"modified":"2022-11-23T12:13:52","modified_gmt":"2022-11-23T11:13:52","slug":"rainbow-is-the-new-agent-for-pocoyo-in-italy","status":"publish","type":"post","link":"https:\/\/mldentertainment.it\/en\/rainbow-is-the-new-agent-for-pocoyo-in-italy\/","title":{"rendered":"RAINBOW IS THE NEW AGENT FOR POCOYO IN ITALY"},"content":{"rendered":"<p>Zinkia, creator of the popular animation series \u201cPocoyo\u201d, continues to see its brand grow in Europe, particularly in Italy. In this line, Zinkia has signed an agreement with Rainbow Group to make it the exclusive licensing agent for the brand in Italy.<\/p>\n<p>Through this alliance, Zinkia wishes to promote its presence in the Italian market thanks to a partner with over 27 years of experience and ample expertise in the licensing segment. Rainbow Group will now become the licensing agent for all retail products of the Pocoyo brand, including publishing, toys, health &amp; beauty, as well as for the events segment.<\/p>\n<p>Italy is a key European market for Pocoyo, as the series has been active in the country since 2006 and is aired on several different channels. Rai Yoyo, the kids channel of Italian public broadcaster Rai, has acquired new episodes of the series, as well as ten songs, and renewed the broadcasting rights for the third season. In addition, Pocoyo is also aired on DeaJunior, available on VoD platforms such as TIM Visi\u00f3n, Netflix, Amazon, Hopster TV and, starting from September, the show is also part of Disney\u2019s local content catalogue.<\/p>\n<p>V\u00edctor M. L\u00f3pez, General Manager of Zinkia, explained that \u201cthis alliance with Rainbow Group will provide a positive contribution to our brand\u2019s continued development in Italy; one of Zinkia\u2019s strategic growth markets for 2022.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zinkia, creator of the popular animation series \u201cPocoyo\u201d, continues to see its brand grow in Europe, particularly in Italy. In this line, Zinkia has signed an agreement with Rainbow Group to make it the exclusive licensing agent for the brand in Italy. Through this alliance, Zinkia wishes to promote its presence in the Italian market [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":55807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ccmp_custom_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[145],"tags":[],"class_list":["post-55993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-others-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RAINBOW IS THE NEW AGENT FOR POCOYO IN ITALY - MLD ENTERTAINMENT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mldentertainment.it\/en\/rainbow-is-the-new-agent-for-pocoyo-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAINBOW IS THE NEW AGENT FOR POCOYO IN ITALY - MLD ENTERTAINMENT\" \/>\n<meta property=\"og:description\" content=\"Zinkia, creator of the popular animation series \u201cPocoyo\u201d, continues to see its brand grow in Europe, particularly in Italy. 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