{"id":58437,"date":"2023-04-26T14:34:04","date_gmt":"2023-04-26T12:34:04","guid":{"rendered":"https:\/\/mldentertainment.it\/?p=58437"},"modified":"2023-12-22T16:51:57","modified_gmt":"2023-12-22T15:51:57","slug":"mattel-and-hasbro-collaboration","status":"publish","type":"post","link":"https:\/\/mldentertainment.it\/en\/mattel-and-hasbro-collaboration\/","title":{"rendered":"MATTEL AND HASBRO COLLABORATION"},"content":{"rendered":"<p><b>Hasbro and Mattel<\/b> have announced a licensing agreement to create a co- branded toy and games from some of their most popular brands.<\/p>\n<p>Hasbro will create Barbie branded Monopoly games, launching in autumn, while Mattel will produce Transformers branded Uno games, which will be released this year, along with Transformers branded Hot Wheels vehicles, set to debut in early 2024.<\/p>\n<p>Hasbro e Mattel\u00a0are launching this collaboration against the backdrop of two major theatrical releases this summer, with Hasbro\u2019s Transformers: Rise of the Beasts from Paramount on 9th June and Mattel\u2019s Barbie from Warner Bros.<em style=\"font-weight: inherit;\">\u00a0<\/em>on 21st July.\u201cWe are excited to pair some of the most popular brands together for the first time,\u201d said Nick Karamanos, senior Vice president of Entertainment Partnerships at Mattel. \u201cThis collaboration celebrates the timeless appeal of these brands and creates unique play opportunities for fans.\u201d<\/p>\n<p>Casey Collins, president of Global Licensed Consumer Products &amp; Business Development, said: \u201cWith the major theatrical releases of the Transformers and Barbie movies in summer 2023, we\u2019re excited to bring brand-new play experiences to fans, families and movie and toy lovers all around the world. Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.\u201d<\/p>\n<p>According to Circana, Barbie, Hot Wheels, Uno and Monopoly are the top-selling brands globally in their respective categories of dolls, vehicles, and board games.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro and Mattel have announced a licensing agreement to create a co- branded toy and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games, launching in autumn, while Mattel will produce Transformers branded Uno games, which will be released this year, along with Transformers branded Hot Wheels vehicles, set [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":58440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ccmp_custom_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[142,137],"tags":[],"class_list":["post-58437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collabs-en","category-entertainment-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MATTEL AND HASBRO COLLABORATION - MLD ENTERTAINMENT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mldentertainment.it\/en\/mattel-and-hasbro-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MATTEL AND HASBRO COLLABORATION - MLD ENTERTAINMENT\" \/>\n<meta property=\"og:description\" content=\"Hasbro and Mattel have announced a licensing agreement to create a co- branded toy and games from some of their most popular brands. 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