{"id":93346,"date":"2026-04-01T11:06:26","date_gmt":"2026-04-01T09:06:26","guid":{"rendered":"https:\/\/mldentertainment.it\/?p=93346"},"modified":"2026-04-01T11:06:26","modified_gmt":"2026-04-01T09:06:26","slug":"the-gruffalo-and-friends-lands-new-european-licensing-agents","status":"publish","type":"post","link":"https:\/\/mldentertainment.it\/en\/the-gruffalo-and-friends-lands-new-european-licensing-agents\/","title":{"rendered":"THE GRUFFALO AND FRIENDS LANDS NEW EUROPEAN LICENSING AGENTS"},"content":{"rendered":"<p><strong>Magic Light Picture<\/strong>s has expanded the international licensing program for\u00a0<em>The Gruffalo and Friends<\/em>\u00a0brand with new agents in France, Spain and Portugal.<\/p>\n<p>The brand consultancy <strong>I Love Brands<\/strong> has been appointed licensing agent for France, while the consumer products agency <strong>Caravanserai<\/strong> has been tapped to represent the property across Spain and Portugal.<\/p>\n<p>A key initial focus will be building retail activity around the upcoming launch of the new book\u00a0<em>Gruffalo Granny<\/em>, as well as appointing high-quality licensees that can deliver long-term brand presence.<\/p>\n<p>We are delighted to begin new partnerships with Caravanserai and I Love Brands,\u201d said Aidan Taylor-Gooby, licensing director at Magic Light Pictures. \u201cThese strategic appointments represent an important step in expanding the international licensing footprint for\u00a0<em>The Gruffalo<\/em>. With a major new book launching later this year and a successful, long-term U.K. licensing program, we see huge opportunities to grow consumer products activity across Europe. Both I Love Brands and Caravanserai bring strong expertise and established industry relationships in their respective markets.\u201d<\/p>\n<p>\u201c<em>The Gruffalo<\/em>\u00a0is already a hugely loved and trusted property in France, and we see great potential to further develop the licensing programme across multiple product categories,\u201d commented Aude de la Villarmois, founder of I Love Brands. \u201cWe\u2019re excited to work with Magic Light Pictures to expand the brand\u2019s reach in the French market.\u201d<\/p>\n<p>\u201cThe launch of the new\u00a0<em>Gruffalo<\/em>\u00a0book is set to generate significant excitement in the market,\u201d said Guillem Rey, managing director of Caravanserai. \u201cWe are delighted to represent\u00a0<em>The Gruffalo<\/em>\u00a0in Spain and Portugal and look forward to building strong partnerships that will grow the brand\u2019s presence across licensing, retail and promotions.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magic Light Pictures has expanded the international licensing program for\u00a0The Gruffalo and Friends\u00a0brand with new agents in France, Spain and Portugal. The brand consultancy I Love Brands has been appointed licensing agent for France, while the consumer products agency Caravanserai has been tapped to represent the property across Spain and Portugal. A key initial focus [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":93347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ccmp_custom_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[137,186],"tags":[1404,1405,1403],"class_list":["post-93346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-en","category-licensor-en","tag-caravanserai","tag-i-love-brandss","tag-the-gruffalo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE GRUFFALO AND FRIENDS LANDS NEW EUROPEAN LICENSING AGENTS - MLD ENTERTAINMENT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mldentertainment.it\/en\/the-gruffalo-and-friends-lands-new-european-licensing-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE GRUFFALO AND FRIENDS LANDS NEW EUROPEAN LICENSING AGENTS - MLD ENTERTAINMENT\" \/>\n<meta property=\"og:description\" content=\"Magic Light Pictures has expanded the international licensing program for\u00a0The Gruffalo and Friends\u00a0brand with new agents in France, Spain and Portugal. 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